Thunder Bay Photographer with Full Agency Capabilities

Can You See the Lighting Difference in the Site Visit Photo Below?

There’s an art to stopping the scroll, however – most can’t identify why something worked.  Here’s a perfect example of how lighting stopped the scroll on Linked In and delivered messaging to viewers thousands of times.

1. 3 -1,000 watt second strobes with 5′ softboxes delivering a 1 stop brightness difference to the scene

2. 2 – matching 1,000 watt second strobes with 3 degree grid spots delivering a 2 stop brightness difference from a side light/back light perspective.

3. 2 – matching 1,000 watt second strobes with 3 degree grid spots delivering a 2 stop brightness difference onto the sides of the face

Being able to recognize this lighting? Priceless!

Attention: Investor Relations / Corporate Communications Professionals

subject: Unlocking the Full Potential of Your Junior Mining’s Brand & Outreach with Palmer Creative Group

I hope this message finds you well. My name is Kevin Palmer, CEO of Palmer Creative Group (PCG), and I am reaching out to introduce the wide range of specialized services we offer that could significantly enhance your brand visibility, outreach, and overall success.

At Palmer Creative Group, we understand the challenges and opportunities facing organizations in the mining sector, particularly in the critical areas of exploration, investor relations, and corporate image building.  The problems are often the same: you need to promote but also wonder if those dollars should be going in the ground instead, or, maybe your share price staying high isn’t a priority to you?  We’ve found that reducing the promotional budget by a percentage a month ISN’T worth watching your market cap fall by double, triple or even more as a result. Our team is well-equipped with the tools, experience, and creative capabilities to economically and efficiently elevate your company to new heights in several crucial aspects.

Here are some of the ways Palmer Creative Group can support Junior Mining Companies headquartered in Canada:

1. Incredible Photography of Operations
   Our award-winning photographers specialise in capturing the essence of mining operations, whether on-site or in the field. High-quality imagery is an essential asset for showcasing any Junior’s ongoing exploration and development work with a perceived commitment to excellence.  Shareholder confidence is a thing that we seem to be able to maintain, so once we get going – best not stopping.  The other side of good promotional value is loss of shareholder confidence, dropping the market cap quickly and the ensuing task of rebuilding may actually be much greater in the future.

2. Drone Video Coverage of Exploration Activities
   Our drone video services provide stunning aerial views of your exploration zones, helping to visualize the scale of your operations. These videos are perfect for presentations, media outreach, and investor relations.  The simple fact is that Junior Mining Companies drill a small percentage of the year (on average) – the video we take isn’t dated and can be used for extended periods of time after the shoot.  When there is no activity on site, it’s very difficult to sell more shares – even the best of the best can’t really sell an idle’d exploration company – we’ll get there, get you plenty of coverage to be dripped all year long.

3. Geo-Tagging & Mapping Services
   We offer extensive geo-tagging services for mapping and charting your exploration zones, providing critical data with precision for internal use and public reporting.  The Mavic 3 Classic we use has built in GPS tracking – so geotagging is a simple capture and data send to your leap frog or other software, simple.  To hire someone to go to site just to do geotagging can be very expensive – so, we’ll do it as part of our site-visit package!

4. Social Media Strategy & LinkedIn Engagement
   With 22,430  (11/30/2024)  connections in the mining and investment sectors, particularly on LinkedIn, Kevin Palmer offers significant potential to amplify any and every Junior Miner’s social media presence. We specialise in creating compelling content and strategic posts to elevate your visibility within the industry.  Since our latest courses have been completed, our retention rate on video production has been averaging 85% – meaning, people are watching it to the end.  

5. Investor Relations & Fundraising
   Palmer Creative Group has a proven track record of helping companies keep their market caps in tact. To help you with raising funds, our CEO is the creator and operator of the Inspiring Investor Group in Mining—a network of 500 members, including high-profile industry leaders such as Rick Rule, past executives from Sprott, and representatives from the largest investment houses in Canada, the USA, Europe, and Asia. We can connect you with potential investors who are aligned with your goals.

6. Full-Time Social Media Manager
   We provide a dedicated social media manager to manage your brand’s presence across platforms, ensuring a cohesive and engaging online presence.  Our software is King at this – able to do all social media formatting and updating for you – let us take the hassle and repetition away from your key management and staff, this is a necessary thing to do in this day and age – but not worthy work for someone you are paying real wages to: keep them doing the vital stuff that they went to school to learn!

7. Web Development, SEO, and Optimization
   Palmer Creative Group offers comprehensive website development services, including optimization and keyword analysis, to ensure that your digital presence is as strong as your on-the-ground operations.  Our own website, this one you are on – has had a year over year increase of 934%…we can bring such performance to your site.

8. Multilingual Services
   We offer full services in English, French, Spanish, and Russian, making it easier for our clients to communicate and engage with stakeholders around the world.

9. Creative Services: Investor Surveys and Insights
   As part of our commitment to understanding and enhancing brand engagement, we offer tailored phone interviews with existing shareholders, investors, and clients. For example, we recently conducted such a survey for DGI Geoscience—a testament to the practical impact of our work.

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Our team has extensive experience promoting and developing brands in diverse sectors. Some of our most notable clients include General Motors, Chevrolet, Travel Manitoba, Barrick, Noranda, GeologicAI, Coresafe Core Trays in Australia, and DGI Geoscience. Additionally, our CEO’s extensive international background as a photographer has taken him to the Dominican Republic, Australia, Germany, Sweden, and across Canada and the USA, providing a global perspective on creative engagement.

Palmer Creative Group’s wealth of experience, talent, and work ethic means we can bring any Junior Mining Company into an extremely favourable position in the shortest possible time. Whether it’s refining your corporate image, enhancing investor relations, or raising capital, we have the tools and expertise to make it happen.

I invite you to explore more of our creative services and see firsthand how we can contribute to Junior Mining success. Let’s discuss how Palmer Creative Group can be your strategic partner moving forward. Please don’t hesitate to reach out to Palmer himself at +1-807-625-1441 or Email [email protected] to schedule a conversation.

If all you need/want is some photos, we can do that for you as well…our imagery rates are $2,000/day and we bring 35 years experience in mining / forestry / pulp and paper / tourism…

Thank you for considering Palmer Creative Group. We, as a group – genuinely look forward to the opportunity to work together.

Warm regards, Editor Web Site
on behalf of Kevin Palmer
CEO, Palmer Creative Group

Canadian Marketing Professionals, Palmer Creative Group offer full service Marketing Work including: photography of underground, photography with drone, video with drone, video with gimbals, advertising design services, video editing, portraits of executives to portraits for fashion/art/advertising and more. Former GMC / Chevrolet photographer that actually trained a number of years with famed Playboy Magazine Photographer Arny Freytag.  We’ve worked in Australia through 5 Mines with our Cinematic equipment, Germany, Dominican Republic shooting mining in the Neita Mountains,  throughout the USA promoting our Canadian Clients in Arizona, Texas, Colorado, Minneapolis, Washington DC, Minneapolis, Chicago, Milwaukee, St. Louis and New York, and of course – we’ve shot in every Province carrying out assignments in mining, forestry, tourism and First Nation Economic Development.

Mobile video, drone and still imagery – catching your site activity while it’s active!  Document your construction project, update your clients, investors and stakeholders – and tell your story more frequently to wider audiences with our Social Media and drip Marketing Techniques.  With over 40,000 registered in our databases, online clients and our strong Linked In prescence (22,000+), we have your best interests in our future.  Travel rates vary in the US, New client in Canada are offered no-charge travel Canada-wide.*  For more details, see our packages at the bottom of the page.

*subject to project size minimums

Updates November 5th, 2024

*the new OSMO Mobile Smartphone Stabilizer arrived October 4th – it allows vertical social media posts for Instagram and Tick Tock to be captured in a mega-professional manner to update social media – it’s fully functional now and we’re up to speed on it’s uses.

*PRO VIDEO editing courses (14) now completed – we’ve been employing the techniques learned into the latest stuff, and it really has made editing quicker by far.

*DGI Geoscience continues forward with their Lunch and Learn Series – completed Barrick, Wyloo in Sept / October and scheduled New Gold in November.  I actually drive to site and provide Lunch for your team while Riaz goes through all the unique services offered through DGI Geoscience.  +1-807-625-1441 to book your team.

*Temperature outside this morning is +8 degrees here in Northwestern Ontario, maybe a return to the gentle winter of last year?

***Below, new edit software has sped the work x10, the new drone and OSMO have made our life so simple!  Have a look?

A virtual blanket across the mining communities is in play, as we utilize our 22,000 mining contacts on Linked In, our 22 groups of specialists in mining areas (geology group / geophysics group / geotechnical group / Junior Mining Groups / OHS Groups etc, as well as our new Goldmine System to drip emails to our prospects very time-spaced and the content 100% helpful – nothing too sales’ish.  So far, no “remove requests” after about a 1,000 emails have gone out.  This ain’t our first rodeo!  We look forward to more field shooting in the near future, which only serves to attract more interested in the mega-talented people at DGI Geoscience.

DGI Lunch and Learn Series

The Lunch and Learn Series brings DGI’s breakthrough technologies to potential mining clients in the Thunder Bay/Red Lake Regional Geocentre and shortly, to the Val-d’Or/Timmins Regional Geocentre.  The Series is designed to show members of your Technical Services Team exactly how they can benefit by partnering going forward with DGI Geoscience and their new “same day / next day” services.  Typical benefits to the Producing Clients include drastically reduced mob/demob charges, reduction in drill crew standby costs and an overall improvement in orebody knowledge.  Best of all – we bring lunch!  +1-807-625-1441 to setup your “Lunch and Learn Series” for your team.

In addition to our regular clients, we did an extensive contract with Australia’s Coresafe Core Trays – an amazing product, amazing people and life long friends!  Touring mining operations in Australia was certainly a personal career high for our team.

 Our Customer-Centric Approach: This Research Produces Million Dollar Testimonials From Your Best Clients to Attract Similar Type Clients with Good Certainty – Marketing Plans that Work – 101!  Your BEST Customers are NEVER wrong – read some of these great testimonials from client surveys done earlier this year for DGI Geoscience:

Visit the world leaders in Borehole Investigation: www.dgigeoscience.com  1-877-344-3447 press 1 and you’ll be talking with Sales Professional Riaz Tejani

New for July 2024 – all new computer and software including the purchase of a super fast series of hard drives and the addition of +64 gigabytes of RAM now allows full edit processing without waiting for the rendering stage – enhancing the quality of our video work dramatically.

We have completed our training with NORCAT including: underground safety modules, surface safety and lockout procedure modules – and can report that we have never had a lost-time injury during the company’s history.  We practice safety at your mine – whether its surface or underground.

439788267 

Clients like Travel Manitoba, Ontario Tourism, CTC, Wirerope Industries, Sling Choker Manufacturing, Abitibi Geophysics, Chevrolet/GMC / McCann/MacLaren, Unigold Inc., Pierre Gagne contracting, Newmont, Barrick, Barrick Hemlo, VR Resources, Thunder Gold Corporation and many others still display our images in their materials.  The cost of our video and imagery is not expensive – it’s priceless considering the usage time increases great lighting provides. We’re good at photography, ok at video – but we are really good at Marketing…which makes us excellent for your sales dept.  

Marketing is all about getting the word out to similar minded folks in the same position: or, Target Marketing.  Groups on Linked In are natural target market locations, and it is logical for its members to join.  So, we have “made” our own target market pockets to control the marketing flows from our clients to their targets / prospects:

Here are a sample of 10 of our groups, a link to join them – the numbers in them – and their job/role within mining:

Group 1: Palmer Creative Group |  Join: https://www.linkedin.com/company/85657885 | Total # in the Group: 2095 at Nov 20, 2024 (CEO/ VP-X / PEng)

Group 2: Geotechnical Specialists | Join: https://www.linkedin.com/groups/14425623/ | Total # in the Group: 529 at Nov 20, 2024 (Producer Geo/PEng)

Group 3: Televiewer Specialists in Geotech/Structural Geo | https://www.linkedin.com/groups/14421267/ | Total # in Group: 82 at Nov 8, 2024 (Producer Geo)

Group 4: Inspiring Mining Investor Group | https://www.linkedin.com/groups/12655899/ Total # in the Group: 442 Investors at Nov 5, 2024 (Investors)

Group 5: Mining Canada | https://www.linkedin.com/groups/14313978/ | Total # in the Group: 206 (mixed group of mining folks)

Group 6: Junior Mining Companies Worth a Good Look! | https://www.linkedin.com/groups/14364603/ | Total # in the Group: 71 members (CEO/VP X) 

Group 7: Junior Mining Companies Worth a Good Look ll ! | https://www.linkedin.com/groups/14021061/ | Total # in Group: 1143 members (VP-X, CEO)

Group 8: Inspiring Geophysics Professionals | https://www.linkedin.com/groups/14084695/ | Total # in Group: 141 members (Geophysicists / VP X / Geo’s)

Group 9: Great Diamond Drilling Companies | https://www.linkedin.com/groups/14035053/ | Total # in Group: 457 members (Drillers / CEO / Helpers) 

Group 10: Safety and Health Professionals | https://www.linkedin.com/groups/9176295/ | Total # in Group: 85 members ( OHS pro’s / safety / health in mining) 

Featured Commentary, Kevin Palmer, Registered Professional Marketer, Chairman Canadian Institute of Marketing (past) and CEO Palmer Creative:

Leveraging Professional Photography to Boost Sales in the Mining Supply Industry

In the competitive world of mining supply, where technical specifications and reliability are paramount, professional photography can serve as a powerful tool to enhance a company’s sales efforts. Here’s a closer look at how high-quality images can make a significant impact:

1. Visual Impact and First Impressions

In the mining supply sector, products often involve complex machinery and components that are difficult to convey through basic images. Professional photography captures these products in high detail, showcasing their quality and precision. High-resolution, well-composed images create a strong first impression and help potential clients quickly understand the value of the product. This initial visual appeal can be the difference between a potential lead and a missed opportunity.  (Featured below, the absolute pinnacle of the photography business – holding the GMC/Chevrolet contract in Canada, which we enjoyed)

 2. Highlighting Product Features and Benefits

Professional photographers have the skills to highlight specific features of mining equipment and supplies. By focusing on the finer details, such as build quality, unique design elements, and advanced technology, these images can effectively communicate the benefits of a product. This visual clarity helps potential customers appreciate the superior aspects of your products, making it easier for them to see how they stand out from competitors.  (Featured below, a simple diamond drill bit coloured with our studio lighting and shot for a client, Sling-Choker Manufacturing – a mining supply giant)

3. Building Trust and Credibility

High-quality photography enhances the perceived professionalism of your company. In an industry where trust and reliability are crucial, presenting your products in the best possible light can build credibility. When clients see well-crafted images of their people & products, it reflects positively on your company’s commitment to quality and attention to detail. This can lead to increased trust and a stronger reputation in the industry.  (Featured below, our use of back lighting and side lighting are attributable from the training and mentorship received from Arny Freytag, the best photographer of people in the world.  Arny taught me directly over many years, had a certain level of patience – and continually provided me helpful feedback to Master this style of his.  Forever grateful)

4. Enhanced Marketing Materials

Marketing materials such as brochures, catalogs, and online content benefit greatly from professional photography. Crisp, clear images improve the visual appeal of these materials, making them more engaging and effective. Whether it’s a printed brochure or a digital advertisement, high-quality images make your marketing efforts more compelling and memorable.  (Featured below: our studios offer full graphic design services, web development, video, audio, feature film work as well as a full gamut of research and marketing programming.)

5. Improving Online Presence

In the digital age, your online presence is often the first point of contact with potential customers. Professional photography plays a key role in creating an attractive and professional website. High-quality images enhance the user experience, making it easier for visitors to explore your product offerings and learn about your company. Engaging visuals can lead to longer website visits, lower bounce rates, and a higher likelihood of conversion.

6. Supporting Sales Presentations

For sales teams, having access to professional images of products can be a valuable asset. High-quality visuals can be used in presentations, proposals, and pitches to effectively communicate the product’s value. Well-presented images can help sales representatives demonstrate the benefits and features of the products in a clear and impactful way, enhancing their ability to close deals. (Featured below, a time lapse image taken on site in Kitchener Ontario for our client in Australia, Coresafe Core Trays.  The plant injects both native and recycled plastics into the press and produces core boxes which help clean up the environment at the same time.)

8. Showcasing Real-World Applications

Professional photography can also capture your products in action, highlighting their application in real-world mining environments. This contextual imagery helps potential clients visualize how the equipment will perform in their own operations. It not only demonstrates the functionality of the products but also shows your understanding of the industry and the needs of your clients.

Conclusion

In the mining supply industry, where the stakes are high and the competition is fierce, professional photography is more than just a visual enhancement—it’s a strategic asset. By investing in high-quality images, mining supply companies can improve their marketing materials, build credibility, and ultimately boost their sales efforts. In an industry where precision and reliability are critical, presenting your products with clarity and professionalism can make all the difference.

If you need to do sales as part of your work. Review our website to see all the variations that can be sent out without getting prospects overwhelmed.

The goal is to send the prospects up the ladder:

a) from un-aware, to aware of your solution but unsure,

b) from unsure to convinced that you have the solution,

c) from convinced to being familiar with your personnel,

d) And then to finally being in a position where they will act. 

It’s quite true that more than 5 exposures and many reasons to buy are needed. Thus, best to start with the best/past customers and find out why they buy.  There is an endless selection of media that we can offer your sales pitches: from simple writeups on your company to discussion that your best clients have had about you with us, photography of key personnel, interview segments with key personnel, product photography, product video in action segments, web development, sales sheets, trade show booths, speaker engagements at your industry events – on and on.

We offer same day / next day service to the following locations, specializing in underground and surface imagery – well lit and with confidence.  Many find our interview sequences helpful in telling stories to shareholders, investors and potential clients.  We guarantee a nice result with work that you’ll enjoy utilizing in your social media and web designs for years into the future.  Our services are not expensive, they are ultimately priceless.  Thanks for viewing our work, Kevin Palmer, CEO / James Murray, Storyteller/Writer/ Patrick Mahue, Financial and Organizational Structure/Multi-lingual services: French/German/Russian/Spanish/ Barry Harris, Web Master