Telling Your Story Better

Updates October 4, 2024

*the new OSMO Mobile Smartphone Stabilizer arrived yesterday – it allows vertical social media posts for Instagram and Tick Tock to be captured in a mega-professional manner to update social media

*PRO VIDEO editing courses (14) now completed on sound design, interview tactics, layout of timelines, cutting, using bins to organize content, building effective trailers, etc.  Great courses!

*DGI Geoscience continues forward with their Lunch and Learn Series – completed Barrick last week, onto Wyloo next and New Gold in November.  I actually drive to site and provide Lunch for your team while Riaz goes through all the unique services offered through DGI Geoscience.  +1-807-625-1441 to book your team.

*Temperature outside this morning is 0 degrees here in Northwestern Ontario, guess the summer-like weather is over.

***Below, new edit software has sped the work x10, the new drone and OSMO have made our life so simple!  Have a look?

DGI Lunch and Learn Series

The Lunch and Learn Series brings DGI’s breakthrough technologies to potential mining clients in the Thunder Bay/Red Lake Regional Geocentre and shortly, to the Val-d’Or/Timmins Regional Geocentre.  The Series is designed to show members of your Technical Services Team exactly how they can benefit by partnering going forward with DGI Geoscience and their new “same day / next day” services.  Typical benefits to the Producing Clients include drastically reduced mob/demob charges, reduction in drill crew standby costs and an overall improvement in orebody knowledge.  Best of all – we bring lunch!  +1-807-625-1441 to setup your “Lunch and Learn Series” for your team.

 Our Customer-Centric Approach: This Research Produces Million Dollar Testimonials From Your Best Clients to Attract Similar Type Clients with Good Certainty – Marketing Plans that Work – 101!  Your BEST Customers are NEVER wrong – read some of these great testimonials from client surveys done earlier this year for DGI Geoscience:

Visit the world leaders in Borehole Investigation: www.dgigeoscience.com  1-877-344-3447 press 1 and you’ll be talking with Sales Professional Riaz Tejani

New for July 2024 – all new computer and software including the purchase of a super fast series of hard drives and the addition of +64 gigabytes of RAM now allows full edit processing without waiting for the rendering stage – enhancing the quality of our video work dramatically.

We have completed our training with NORCAT including: underground safety modules, surface safety and lockout procedure modules – and can report that we have never had a lost-time injury during the company’s history.  We practice safety at your mine – whether its surface or underground.

Clients like Travel Manitoba, Ontario Tourism, CTC, Wirerope Industries, Sling Choker Manufacturing, Abitibi Geophysics, Chevrolet/GMC / McCann/MacLaren, Unigold Inc., Pierre Gagne contracting, Newmont, Barrick, Barrick Hemlo, VR Resources, Thunder Gold Corporation and many others still display our images in their materials.  The cost of our video and imagery is not expensive – it’s priceless considering the usage time increases great lighting provides.

Featured Commentary, Kevin Palmer, Registered Professional Marketer, Chairman Canadian Institute of Marketing (past) and CEO Palmer Creative:

Leveraging Professional Photography to Boost Sales in the Mining Supply Industry

In the competitive world of mining supply, where technical specifications and reliability are paramount, professional photography can serve as a powerful tool to enhance a company’s sales efforts. Here’s a closer look at how high-quality images can make a significant impact:

1. Visual Impact and First Impressions

In the mining supply sector, products often involve complex machinery and components that are difficult to convey through basic images. Professional photography captures these products in high detail, showcasing their quality and precision. High-resolution, well-composed images create a strong first impression and help potential clients quickly understand the value of the product. This initial visual appeal can be the difference between a potential lead and a missed opportunity.  (Featured below, the absolute pinnacle of the photography business – holding the GMC/Chevrolet contract in Canada, which we enjoyed)

 2. Highlighting Product Features and Benefits

Professional photographers have the skills to highlight specific features of mining equipment and supplies. By focusing on the finer details, such as build quality, unique design elements, and advanced technology, these images can effectively communicate the benefits of a product. This visual clarity helps potential customers appreciate the superior aspects of your products, making it easier for them to see how they stand out from competitors.  (Featured below, a simple diamond drill bit coloured with our studio lighting and shot for a client, Sling-Choker Manufacturing – a mining supply giant)

3. Building Trust and Credibility

High-quality photography enhances the perceived professionalism of your company. In an industry where trust and reliability are crucial, presenting your products in the best possible light can build credibility. When clients see well-crafted images of their people & products, it reflects positively on your company’s commitment to quality and attention to detail. This can lead to increased trust and a stronger reputation in the industry.  (Featured below, our use of back lighting and side lighting are attributable from the training and mentorship received from Arny Freytag, the best photographer of people in the world.  Arny taught me directly over many years, had a certain level of patience – and continually provided me helpful feedback to Master this style of his.  Forever grateful)

4. Enhanced Marketing Materials

Marketing materials such as brochures, catalogs, and online content benefit greatly from professional photography. Crisp, clear images improve the visual appeal of these materials, making them more engaging and effective. Whether it’s a printed brochure or a digital advertisement, high-quality images make your marketing efforts more compelling and memorable.  (Featured below: our studios offer full graphic design services, web development, video, audio, feature film work as well as a full gamut of research and marketing programming.)

5. Improving Online Presence

In the digital age, your online presence is often the first point of contact with potential customers. Professional photography plays a key role in creating an attractive and professional website. High-quality images enhance the user experience, making it easier for visitors to explore your product offerings and learn about your company. Engaging visuals can lead to longer website visits, lower bounce rates, and a higher likelihood of conversion.

6. Supporting Sales Presentations

For sales teams, having access to professional images of products can be a valuable asset. High-quality visuals can be used in presentations, proposals, and pitches to effectively communicate the product’s value. Well-presented images can help sales representatives demonstrate the benefits and features of the products in a clear and impactful way, enhancing their ability to close deals. (Featured below, a time lapse image taken on site in Kitchener Ontario for our client in Australia, Coresafe Core Trays.  The plant injects both native and recycled plastics into the press and produces core boxes which help clean up the environment at the same time.)

8. Showcasing Real-World Applications

Professional photography can also capture your products in action, highlighting their application in real-world mining environments. This contextual imagery helps potential clients visualize how the equipment will perform in their own operations. It not only demonstrates the functionality of the products but also shows your understanding of the industry and the needs of your clients.

Conclusion

In the mining supply industry, where the stakes are high and the competition is fierce, professional photography is more than just a visual enhancement—it’s a strategic asset. By investing in high-quality images, mining supply companies can improve their marketing materials, build credibility, and ultimately boost their sales efforts. In an industry where precision and reliability are critical, presenting your products with clarity and professionalism can make all the difference.

If you need to do sales as part of your work. Review our website to see all the variations that can be sent out without getting prospects overwhelmed.

The goal is to send the prospects up the ladder:

a) from un-aware, to aware of your solution but unsure,

b) from unsure to convinced that you have the solution,

c) from convinced to being familiar with your personnel,

d) And then to finally being in a position where they will act. 

It’s quite true that more than 5 exposures and many reasons to buy are needed. Thus, best to start with the best/past customers and find out why they buy.  There is an endless selection of media that we can offer your sales pitches: from simple writeups on your company to discussion that your best clients have had about you with us, photography of key personnel, interview segments with key personnel, product photography, product video in action segments, web development, sales sheets, trade show booths, speaker engagements at your industry events – on and on.

We offer same day / next day service to the following locations, specializing in underground and surface imagery – well lit and with confidence.  Many find our interview sequences helpful in telling stories to shareholders, investors and potential clients.  We guarantee a nice result with work that you’ll enjoy utilizing in your social media and web designs for years into the future.  Our services are not expensive, they are ultimately priceless.  Thanks for viewing our work, Kevin Palmer, CEO / James Murray, Storyteller/Writer/ Patrick Mahue, Financial and Organizational Structure/Multi-lingual services: French/German/Russian/Spanish/ Barry Harris, Web Master