Stop the Scroll!
“You have to stop the scroll”
That is a message that Kevin Palmer and the Palmer Creative Group take very seriously.
Why?
In a world where people are glued to their smartphone screens, endlessly scrolling social media, it takes something special to get them to stop, look and engage. Images are everything, and Kevin Palmer has made it a mission in life to create exactly those kinds of images.
Palmer takes imaging seriously. From amazing product photography, like the time Kevin literally lit up the inside of a mine to capture the reality of deep underground mining, to the time he captured amazing images for General Motors.
Stopping the scroll might sound simple, and in an era where almost everyone carries their smart phone and takes pictures of everything they see, the idea of having a professional photographer might sound old fashioned, it certainly is not.
Creating amazing images, for social media, for your company annual general meeting, for prospective mining investors all is way more important today than ever before. Part of that is because everyone has their smart phones, and are taking pictures of everything from their children, pets, meals and vacations and posting them on social media.
Our eyes and brains can become overloaded on images. So it takes a really amazing image to stop their eyes and fingers in their scrolling tracks.
Palmer Creative Group: Your Full-Service Marketing Partner
Palmer Creative Group is a Thunder Bay-based marketing agency offering a complete range of services to help businesses succeed. With expertise in photography, videography, advertising design, and more, we deliver high-impact solutions tailored to your specific needs.
Our Services:
- Photography: From underground shoots to aerial photography using drones, we capture stunning images that tell your story.
- Videography: We create compelling videos using drones, gimbals, and cinematic equipment, bringing your vision to life.
- Advertising Design: Our creative team develops eye-catching designs for all your marketing materials.
- Video Editing: We provide professional video editing services to ensure your final product is polished and engaging.
- And More: We also offer executive portraits, fashion/art/advertising photography, and a variety of other services.
Our Experience:
With years of experience working with clients across Canada and internationally, we have a proven track record of success. Our team has honed its skills in diverse industries, including mining, forestry, tourism, and First Nation economic development.
Our Commitment:
We are passionate about helping businesses achieve their marketing goals. We take a collaborative approach, working closely with you to understand your needs and deliver exceptional results.
Contact us today to discuss your marketing needs!
Palmer Creative Group was engaged by Enersoft Inc. in Calgary to spearhead sales initiatives within the mining sector. Our team was chosen for our extensive experience in providing marketing and sales support to mine supply companies. Our approach involved leveraging our database of 18,000 contacts and crafting compelling messages through photography, video, and creative writing. We then coordinated sales meetings via Teams with Enersoft’s sales team.
As a result of our efforts, Agnico Eagle has consistently utilized Geologic AI, scanning the majority, if not all, of the cores processed in their core shacks across various mines.
Geologic AI transformed from an emerging player to a significant presence in the mining industry, thanks largely to our introduction to this community. We utilized a variety of tools for this project, including advanced photography and lighting equipment, video gear, and drones.
We invite you to schedule a Teams or Zoom meeting with us to discuss this in more detail.
For six years, Palmer Creative Group transformed Travel Manitoba’s outdoor hunt and fish program into a resounding success. Initially slow to take off, our outreach to lodges built trust, leading to insights from over 400 affluent anglers in the U.S. Midwest. This invaluable feedback allowed lodges to enhance their offerings and foster stronger relationships with guests.
We created impactful marketing strategies, including branding the Manitoba Monster, which captured attention at major trade shows with eye-catching displays and engaging travel guides. Our efforts dominated the Midwest, promoting Manitoba as the premier fishing destination.
From strategic sponsorships to innovative promotional events, we generated significant interest and sales, ensuring that Manitoba led all Canadian provinces in attracting U.S. anglers. Let us help you elevate your brand and connect with your target audience just as we did for Travel Manitoba!
Palmer Creative Group proudly served as the lead consulting agency for the Northern Ontario Native Tourism Association, collaborating for several years to elevate tourism in the region. Our comprehensive approach included creating impactful pamphlets and websites, conducting site visits, and producing high-quality photography and video content.
Working closely with communities north of Thunder Bay, we developed the Waseya marketing plan, which helped secure vital contracts with companies like Bell. Our extensive marketing program—thick with insights—covered everything from customer surveys to competitive analysis, enabling businesses to understand their best clients and identify growth opportunities.
As a result of our efforts, Waseya not only avoided bankruptcy but thrived while competitors struggled. We provided essential trade show materials, brochures, and advertising support, ultimately connecting tourists to remote lodges and fostering strong partnerships across the industry. Let us help you unlock your potential and drive success in your tourism initiatives!
Palmer Creative Group was proud to serve as the lead agency for Cobra Drilling and Northstar Drilling, enhancing their marketing and communication efforts for several years. We conducted site visits to capture striking images, transforming them into impactful wall art and advertising materials. Our focus on safety and training resulted in a comprehensive library of resources, including posters and promotional content that significantly improved productivity.
For Wire Ope Industries and Sling Choker, we produced engaging catalogs and videos that elevated their sales efforts. A standout project involved addressing the challenges faced by drillers in extreme conditions. We crafted a compelling narrative around their waterproof heaters, showcasing a powerful visual of a driller battling freezing temperatures. This creative approach effectively highlighted the product’s benefits, driving interest and sales.
Let us help you tell your story and connect with your audience through innovative marketing solutions!
CoreSafe, an Australian plastic core box company, sought to penetrate the Canadian mining market with their innovative CoreSafe core trays. They turned to Palmer Creative Group for strategic support. Our initial step—conducting customer surveys—was overlooked, which ultimately delayed our understanding of why their product thrived in Australia but struggled in North America.
Through our extensive market research, we discovered that the CoreSafe trays were designed for efficiency, enabling faster logging and reducing injuries, thanks to their compatibility with roller tables and two-person lifts. This revolutionary system cut logging costs by half compared to traditional methods used in Canada and the U.S.
The key takeaway? It’s not just about the core box—it’s about the entire system. By implementing CoreSafe’s solutions, mining companies can significantly enhance productivity, minimize core loss, and improve workplace safety, leading to substantial long-term savings.
Let us help you streamline your operations and uncover the potential of advanced solutions like CoreSafe’s!
We specialize in delivering high-end, sharp, and well-lit imagery for major clients like Musselwhite Mine, Barrick Hemlo Mine, and McLean Engineering, with a focus on the gold exploration industry. Our secret? Expert lighting using 1,000-watt Bowens lights, ensuring crisp depth of field from foreground to background, perfect for large equipment and detailed part diagrams.
With years of training from Arnie Freytag, one of the world’s top lighting photographers, we know how to create visuals that stop people in their tracks. Whether it’s aerial drone shots or in-depth product photography, our work grabs attention and keeps it, ensuring your message gets seen.
Contact us today to receive exceptional marketing content for your company!