Palmer Creative Group Launches Strategic Lead Generation Diagnostic to Uncover Missed Opportunities and Drive Qualified Growth
May 27, 2025 – Thunder Bay, ON – Palmer Creative Group is proud to unveil a comprehensive diagnostic approach aimed at solving one of the most critical issues facing industrial B2B companies today: inconsistent lead generation. Through a proven set of questions and insights, Palmer helps businesses identify gaps in their marketing strategy, improve conversion outcomes, and build a steady pipeline of high-value, qualified prospects.
Diagnosing the Real Problem: Where Are the Leads?
Palmer Creative Group starts by asking the tough questions: Is your lead flow consistent month to month? Are your website and content assets pulling their weight in generating action? How confident are you in your ability to predict next month’s qualified leads? These insights help businesses understand exactly where opportunities are being missed — and why.
Exposing Missed Opportunities
Palmer’s analysis reveals the hidden costs of outdated or passive lead generation tactics. Are you losing business to more visible competitors? How many warm leads were lost last quarter due to poor follow-up? What would it mean if your sales team could spend more time closing and less time chasing?
Strategy Meets Execution
Beyond diagnosis, Palmer Creative Group builds a path forward with clarity and confidence. From content that speaks directly to buyer pain points to optimized LinkedIn campaigns and trackable engagement funnels, the team focuses on execution that turns strategy into results. Tracking lead sources, optimizing video content, and aligning messaging with sales conversations — every piece of the puzzle is considered.
A 4-Step System to Future-Proof Your Pipeline
Palmer’s proprietary 4-step system ensures companies don’t just generate leads — they understand where they come from and how they convert. The result? Predictable growth, smarter targeting, and a confident sales team equipped with compelling tools and content.
Proven Results
One of Palmer’s newest clients is already seeing the impact: in just the month of May, their video ads generated 129,155 impressions and over 1,000 new visits to their landing page — a 90% increase in Canadian traffic.
“When companies know where their best leads come from and how to attract more of them, everything changes,” said Kevin Palmer, Founder and CEO of Palmer Creative Group. “We’re here to make that happen.”
About Palmer Creative Group
Palmer Creative Group helps industrial and B2B companies understand their best customers, craft powerful messaging, and deploy content and campaigns that generate real business results. Keep on the Edge of New Techniques in Marketing – follow us on Linked In: https://www.linkedin.com/company/85657885
From lead generation to storytelling, trade show strategy to ongoing engagement, Palmer is your partner in growth.  Book an appointment with our team today!

Palmer Creative Group – 4-Step Video Marketing System

Mapped Client Journey

Stage 1: Discovery & Strategy Alignment

Goal: Understand the client’s brand, audience, and growth targets.
Deliverables: Strategic roadmap + creative brief.

Key Actions:

  • Confidential interviews with Past Best Customers, employees, and stakeholders.

  • Define target industries (Mining, Equipment, Construction, Energy, etc.)

  • Identify key marketing pain points (awareness, hiring, investor reach, etc.)

  • Approve 12-month content calendar + video themes.

✅ Milestone: Strategy approved and kickoff scheduled.

Stage 2: Story Development & Pre-Production

Goal: Design powerful narratives that connect technical credibility with human authenticity.
Deliverables: Script outlines, shot lists, interview questions, and brand storyboards.

Key Actions:

  • Build video scripts and creative treatments.

  • Schedule shoots (drone, field, interview, facility).

  • Coordinate logistics and permissions.

  • Align messaging with investor, customer, and recruitment goals.

✅ Milestone: Pre-production package signed off and production date confirmed.

Stage 3: Production & Content Capture

Goal: Capture cinematic, high-impact footage that communicates capability, scale, and safety.
Deliverables: Raw and edited video, drone footage, still photography, and sound bites.

Key Actions:

  • On-site filming by Palmer Creative Group crew.

  • Drone, time-lapse, and behind-the-scenes coverage.

  • On-camera interviews with leadership and field teams.

  • On-site photography for LinkedIn, website, and internal use.

✅ Milestone: All footage secured and uploaded to cloud storage.

Stage 4: Editing & Optimization

Goal: Transform raw footage into strategic marketing assets.
Deliverables: Cinematic short films, social clips, stills, and ad-ready versions.

Key Actions:

  • Edit videos in branded templates for consistent style.

  • Optimize length and format for LinkedIn, YouTube, and internal distribution.

  • Add graphics, music, and subtitles.

  • Obtain client approval via Monday.com review cycle.

✅ Milestone: Final videos approved and ready for launch.

Stage 5: Campaign Launch & Performance Tracking

Goal: Distribute and measure results using data-driven targeting.
Deliverables: LinkedIn ad campaign, website integration, and analytics dashboard.

Key Actions:

  • Deploy content through targeted LinkedIn and social campaigns.

  • Run 30-day performance reports showing impressions, clicks, and audience engagement.

  • Optimize creative and targeting based on data.

✅ Milestone: Campaign live + performance dashboard delivered.

Stage 6: Renewal & Scale

Goal: Systematically repeat and scale what works.
Deliverables: Updated content plan and expansion roadmap.

Key Actions:

  • Review results and ROI.

  • Identify next regions, services, or divisions to feature.

  • Duplicate winning content pods (new crews, editors, campaigns).

  • Renew agreement for next quarter or year.

✅ Milestone: Renewal signed + next production cycle scheduled.

                 BOOK YOUR ONE-ON-ONE MEETING HERE AND LET’S ACHIEVE YOUR SALES GOALS THIS MONTH AND BEYOND.