Below all this AI, 4 real Case Studies of the Palmer Creative Group & A Run-Down of Qualifications in Marketing for your review!  hahha – sorry.

Kevin Palmer, Registered Professional Marketer

Founder & CEO, Palmer Creative Group

Executive Summary

Kevin Palmer stands as one of Canada’s most accomplished marketing professionals, with over three decades of measurable success spanning tourism, mining, forestry, and creative services. As a Registered Professional Marketer, former Chairman of the Board of Directors for the Canadian Institute of Marketing, and founder of Palmer Creative Group, Palmer has built one of Canada’s most unique marketing organizations specializing in fishing and hunting tourism, while delivering transformational results for major brands across North America in mining, tourism, forestry and retail environments through training with Kodak Canada, Canon Canada, Athabasca University, Confederation College and many other moduled learning courses.

Career Highlights & Major Victories

Travel Manitoba – Outdoor Manager

Cross-Border Marketing Excellence

As Outdoor Manager for Travel Manitoba, Kevin Palmer orchestrated one of the most successful cross-border tourism campaigns in recent Canadian history. His innovative approach to attracting US Midwest visitors generated substantial cross-border receipts and established Manitoba as a premier destination for outdoor enthusiasts.

Key Achievements:

  • Radio Campaign Innovation: Developed legendary radio advertisements featuring the memorable concept of fish so large in Manitoba waters that they could “eat the fishermen from the US Midwest” – a bold, humorous approach that captured imagination and drove unprecedented interest
  • Billboard Domination: Coordinated massive billboard campaigns across major US Midwest cities including Minneapolis, Chicago, Milwaukee, and other metropolitan markets, creating widespread brand awareness for Manitoba tourism
  • All Canada Shows Sponsorship: Secured and managed major sponsorships at All Canada Shows, featuring the iconic 22-foot inflatable Northern Pike display that became a landmark attraction and conversation starter
  • Trade Show Excellence: Managed 40-foot exhibition booths that drew massive crowds and generated hundreds of positive testimonials about Palmer’s marketing expertise and Manitoba’s outdoor offerings

Building Manitoba’s Premier Marketing Organization

Palmer successfully developed one of the largest marketing groups in Manitoba focused on fishing and hunting tourism, creating a comprehensive network that connected lodges, outfitters, and tourism operators with targeted US markets.

Program Success Metrics:

  • Coordinated participation from numerous lodges across Manitoba
  • Achieved measurable increases in US visitor bookings
  • Generated substantial cross-border tourism revenue
  • Built lasting partnerships between Manitoba operators and US travel markets

Testimonial Excellence

Industry participants consistently praised Palmer’s work, with lodge owners, tourism operators, and industry professionals providing glowing testimonials about his strategic vision, execution excellence, and results-driven approach. These endorsements became a cornerstone of his marketing methodology.

Early Career Foundation

Marathon Woodyard Experience

Palmer’s work ethic and operational excellence were forged during his time at the Marathon Woodyard, where he gained firsthand experience in:

  • Sawing Operations: Cutting poplar and spruce trees to precise 8-foot lengths
  • Processing Systems: Operating debarking drums and sorting tables
  • Logistics Management: Running transfer conveyors to manage four separate sky-high piles of hardwood and softwood pulp logs
  • Quality Control: Ensuring proper separation and handling of different wood grades

This foundational experience in resource processing and logistics management would later inform his systematic approach to marketing campaign development and client service delivery.

Palmer Creative Group – Current Leadership

Today, Palmer leads Palmer Creative Group as a comprehensive marketing powerhouse serving multiple industries:

Core Services & Specialties

  • Visual Storytelling: High-impact video and photography for major brands including GMC/Chevrolet, Travel Manitoba, Ontario Tourism, CTC, and major mining companies (Barrick Hemlo, Goldcorp/Newmont)
  • Mining Industry Leadership: Deep expertise serving Rio Tinto, Hudbay Minerals, Impala Canada, Newmont Mining, and other industry giants
  • Drone Services: Specialized marine, port, mining, and industrial aerial services with certified operators
  • Database Marketing: Managing 25+ LinkedIn groups with 23,000+ mining industry professionals and over 33,000 database members

Industry Recognition & Network

  • Mining Investment Network: Connected to 600+ mining investment specialists including industry heavyweight Rick Rule
  • Professional Credentials: Registered Professional Marketer designation
  • Multi-Million Dollar Sales: Including notable sale to Agnico Eagle with GeologicAI and DGI Geoscience’s successful sale to Wesdome Mine at Wawa

Industry Leadership & Professional Service

Chairman of the Board – Canadian Institute of Marketing

Palmer demonstrated exceptional leadership in the Canadian marketing profession through his voluntary service as Chairman of the Board of Directors for the Canadian Institute of Marketing during a critical four-year term. This prestigious role positioned him as a national advocate for marketing excellence and professional standards across Canada.

Leadership Contributions:

  • Strategic Governance: Provided executive leadership during a transformational period for the Institute
  • Professional Standards: Advanced the certification and education programs for Canadian marketing professionals
  • Industry Advocacy: Represented the interests of marketing professionals at the national level
  • Voluntary Service: Committed four years of dedicated service to advancing the marketing profession
  • National Recognition: Established himself as a thought leader in Canadian marketing circles

This board leadership role reflects Palmer’s commitment to elevating the marketing profession and his recognition by peers as a leader capable of guiding Canada’s premier marketing organization.

Client Testimonials & Industry Recognition

Palmer’s exceptional results have earned acclaim from clients across multiple industries, with testimonials highlighting his transformational impact on their businesses:

Tourism & Lodge Industry Success

Patrick Trudel, Sales Manager, Aikens Lake Wilderness Lodge: “Kevin’s ability to adapt to any setting and to identify high-value images and unexploited target markets which best exemplify your product will maximize your investment… Kevin has magnetic charisma and a seemingly unquenchable thirst to succeed. His results speak for themselves and he’s never let me down.”

Lee Nolden, Canada’s Gods Lake Lodge: “Since Kevin started working with Travel Manitoba, things get done! The Lodge industry has never had someone that can take things from an idea to putting them in practice so quickly. The lead time from idea to execution is days now instead of ‘next year’… Bottom Line, Kevin has given me ideas that put more money in my jeans.”

Gildas Paradis, Riverside Lodge: “I am astounded with the ideas Kevin Palmer has with respect to marketing campaigns, professional sales ideas and unique methods of gaining exposure. All of his skills plus his drive to fully understand the ‘customer’ ensures results.”

Duncan Ross, Kitchi Island Outposts: “I have found Kevin energetic and innovative in the introduction of new ideas and marketing methods. He has enabled my small company to join in on some excellent advertising and promotional opportunities that had not existed with Travel Manitoba or anywhere before.”

Vance Hrechkosy, Trail End Camp & Outfitters: “Kevin’s passion for promoting Manitoba was very evident from the first time we spoke. He has a vibrancy of ideas that don’t fit a standard mold… These ideas have led to an obvious positive increase in not only Travel Manitoba’s presence in the market place, but in the different lodges and outfitters participation.”

James McKay, General Manager, God’s River Lodge: Praised Palmer’s approachability and assistance after meeting at sport shows in Chicago, Minneapolis, and Sioux Falls, noting “he follows through on all that he has set out to do.”

Creative Excellence & Innovation

Ross McCubbin, Amik Technology: “Kevin is amazingly creative. He has an eye for photos that speak volumes and knows how to target an image and content to a specific audience. Kevin has taught me volumes about marketing.”

David Glover, VP Amethyst Abbey (20-year relationship): “He has outstanding creative skills. He is always determined to give clients something beyond their expectations. He blends his photographic skills with print to make something which certainly grabs your attention… He works tirelessly until he gets it right.”

Marketing Professional Recognition

Stu McKay, Xstream Tackle: “Kevin is a ‘master of marketing’ in every sense of those words. He works tirelessly and is always seeking new avenues to exploit. Anyone seeking someone who knows about marketing and research, I highly recommend Kevin Palmer.”

Grant Lee, President AGL Marketing: “Kevin is a professional marketer accredited by the Canadian Institute of Marketing… His credentials attest to his understanding of marketing principles, standards and ethics that has been peer reviewed… Kevin has delivered a marketing webinar for the Institute that was well received.”

Joel Prunty, Former Marketing Director, GreenLeaf Bank: “Kevin Palmer is a results oriented marketing man who concentrates on the big picture of moving-the-needle through highly-targeted, quantifiable branding and advertising campaigns. His branding work for Travel Manitoba is innovative and right on-the-mark.”

Business Transformation Results

Rick Bohna, RTB Brands Distribution: “Kevin has done in 2 years short years what has never been done before, taking the marketing of our product to a new level. We now have over 100+ companies working together, through his unique marketing initiatives.”

Helgi Einarsson, Dauphin River: “Kevin is a highly motivated Outdoor Manager at Travel Manitoba who has keen insight to the Outdoor travel Industry. He is able to work with all the Venues, large or small with the same amount of enthusiasm for every task.”

Three Decades of Measurable Success

Palmer’s career trajectory demonstrates consistent excellence across diverse industries:

Tourism: Transformational campaigns for Travel Manitoba and Ontario Tourism driving cross-border visitor growth

Mining: Strategic marketing for major producers and exploration companies, supporting multi-million dollar business development initiatives

Forestry: Deep understanding of resource sector operations from hands-on experience to sophisticated marketing campaigns

Private Enterprise: Building Palmer Creative Group into a recognized leader in B2B marketing and creative services

Methodology & Approach

Palmer’s “4-Step System” methodology includes:

  1. Best Customer Surveys: Converting satisfied clients into marketing assets through strategic testimonial development
  2. Trust Building: Using client success stories to build credibility with prospects
  3. Targeted Outreach: Precision messaging to senior decision-makers
  4. Results Measurement: Guaranteed visibility and lead generation with trackable outcomes

Professional Recognition

The extensive testimonials from industry leaders consistently highlight Palmer’s:

  • Strategic vision and campaign creativity: Described as having “a vibrancy of ideas that don’t fit a standard mold” and being “amazingly creative”
  • Results-driven execution: Clients report putting “more money in my jeans” and achieving “obvious positive increase” in market presence
  • Deep industry knowledge across multiple sectors: Recognition spans tourism, mining, automotive, and industrial clients over 20+ year relationships
  • Ability to coordinate complex, multi-market initiatives: Successfully organizing 100+ companies in collaborative marketing programs
  • Excellence in client service and relationship management: Praised for “magnetic charisma,” being “approachable,” and “never letting clients down”

His four-year voluntary service as Chairman of the Board of Directors for the Canadian Institute of Marketing represents the highest level of peer recognition in the Canadian marketing profession, demonstrated further by his delivery of well-received marketing webinars to fellow Institute members.

Contact & Current Operations

Palmer Creative Group continues to expand its services, recently adding experienced geological writers to strengthen technical content development. The company maintains active offices and production facilities supporting clients across North America and Australia.

Professional Contact: 1-807-625-1441 office, 1-807-356-1313 cellular or reach out on email: [email protected] 

Kevin Palmer’s three-decade career represents a unique combination of hands-on operational experience, creative marketing excellence, and measurable business results. His success in building cross-border tourism programs, developing industry-leading marketing campaigns, and creating lasting business partnerships—combined with his four-year leadership as Chairman of the Board for the Canadian Institute of Marketing—establishes him as one of Canada’s premier marketing professionals and industry leaders. The extensive testimonials from lodge owners, marketing professionals, and business leaders across multiple industries provide compelling evidence of his transformational impact and reputation as a “master of marketing.”

Case Study #1 The Fish/Hunt Program at Travel Manitoba

Tactical Marketing Strategy: Meet the operators, hear their concerns, write down all concerns, meet with the Government Tourism Agency, discuss operators concerns, create a survey which will be delivered personally over the phone by me to get a feel for the end-users (fishing/hunting clients in the Mid-West USA primarily) Ask the 20 questions and record all answers onto survey form for each end-user questioned.  Tabulate the results (350 surveys were done over a 1 year time period)  Knock off the highs and lows and arrive at the opinions of the masses.  Derive a working promotional strategy using the information from these best customers of our Lodges and Outfitters.  Sponsor the key shows in each of 10 US-Midwest markets.  Apply the same strategy to print, tv, radio, outdoor billboards, create brochures to be handed out at the door for each market – customized to each market, gauge effectiveness of our work, design massive booth and have Show Management set it up and take it down at each venue, build a 22′ fish to attract attention, rebrand the thing “Manitoba Monsters” – referring to the massive fish/hunt opportunities.  Lead the market – repeat yearly, always with fresh new ideas gained from year before.

 

Case Study 2 – Marketing Lead at Abitibi Geophysics

Here, Abitibi Geophysics CEO Pierre Berube pours through survey documents along with the actual quotations from the clients about Abitibi’s services.  The surveys provide helpful insights to creating a marketing plan including media plan, trade show planner and competitive research.  The information is then tabulated, extreme points are removed leaving us with an “average” client in one field or another.  Pierre was just excellent with this information, sticking with the recommendations proved to be tricky with many whispers in the background not understanding that the ideas actually came from best clients…

 

 

 

  To Whom It May Concern

“My name is Pierre Berube, I am the President and CEO of Abitibi Geophysics. I write to you today on behalf of John Kevin Palmer, who was employed as our Executive Vice President for a number of years. Together, Kevin and my company, Abitibi Geophysics, have moved markers quickly – including, but not limited to:

• detailed surveys of our best clients 
• a detailed and thorough marketing plan was created including SWOT analysis, customer input throughout, media planning, product development guidelines
• a detailed evaluation of our operations including a review of our bid process, power point materials, all web site data, video and brochure reviews 
• a complete revamp of every single marketing and sales material 
• assistance with all new product introductions
• new software which initially launched automated email campaigns 
• new media has been created using his photography, video, design and writing abilities – producing these materials with high quality and a minimum of outsourcing. I did however always ensure that a geophysics expert assisted with these productions.
Kevin has been a vital cog in this wheel, massively introducing our new “main brands” to scores of new clients never aware of Abitibi Geophysics before.  To summarize, Kevin has treated Abitibi Geophysics as though it was his own company.Should you require further information, please call me during business hours at 819-874-8800
Thank You, Pierre Berube, Abitibi Geophysics

 

 

 

 

 

 

 

 

 

Case Study #3 – Impact of Graphic Design and Adhering to Best Client Recommendations:  

Careful Graphic Design was used to ensure complete read-ability despite the relative complexity of the concepts.  Crafted over many hours, this single sheet of work was responsible for generating tens of thousands of dollars in RFQ for the client, the result was a gain in top of mind awareness, revenue generation and a separation from the rest of the pack for Abitibi Geophysics.

 Case Study 3 – CoreSafe Core Trays

This was a perfect case for doing a survey of the past best clients to gain information and sales research.  As the lead person in Canada, I should have caught several errors that I was making, didn’t catch the errors.

It turns out, the wooden core boxes were costing Mining Producers $7 per box – and, if you know mining – it’s very difficult to transition them away from processes and procedures that they’d been using for years.  The Coresafe trays were around $20/per unit.

 

What did I totally miss?

1. There are no geo-technicians in Australian business models -$200,000/yr.

2. North American business model has core constantly moving – by hand.  A technician lifts the boxes from pallet to exam table then from exam table to storage rack then back to exam table then back to storage rack then carried over to the saw then carried to the permanent storage in vertical racks – often overhead lifting required.  This is about 40% slower than the Australian model: where core is lifted by two geologists placed onto roller racking and left in place the entire time. 

3. They (Australian’s) are often able to log 4,000 metres a week using this system or about 1/2 the time of North American logging.  Essentially, this therefore doubles the cost of logging in North America. ( 4 geos x 40hrs/week x 52 weeks @ $60/hr: $499,200 total to do 104,000 metres of logging per year. The Australian model is $499,200 to do 208,000 metres of logging per year.

4. Add the $200,000 in North America for geo-tech lifter folks and it costs $700,000 in North America vs $499,200 in Australia.  Doing the math on the cost per metre: North America: $6.73/metre logged Vs Australia at $2.43 per metre – or about 1/3 the cost. Sprinkle in the lost-time injuries in the core shack from needless lifting / twisted backs / pulled muscles – and the resulting increase in Workplace Insurance costs of about 30% – and this is a total no brainer. The cost of the core trays are irrelevant after seeing this – and, just a little automation makes long-term storage with Coresafe Trays so much more simple: effective and protects the core for decades vs wood trays that last about 8 years in our North American climate.  Once this is read, pretty tough to remain using wooden core boxes. 

As an estimate only, a core shack would have to be built (Quans Hut) 80-100 ft long by at least 8 rows of roller racking (pallet holds 26 trays x 3′ each: 80′ long x 2′ wide: 4′ between rows= 60′ wide.

EMail: [email protected] for more info.

Case Study 4 – Enersoft and their GeologicAI Core Scanner

Here is a beautiful case for the power of Linked In.  During a year and a half timeframe, I messaged, called, sent emails and produced revenue for this company in the millions of dollars.  The introductions to the world were endless and as a result we landed the world’s largest gold mining company – Agnico Eagle.  This represents a multi-million dollar sale and has blossomed into the company’s largest client.  A testimonial to the power of Linked In as well as testimonial to the power of effort, discipline and tenacity.  Let’s just say, we didn’t win at first at all.  Proud of this one.

“To whom it may concern- Kevin Palmer provided business development services at GeologicAi from March 2020 to November 2021. I didn’t work directly with Kevin, but we became acquainted at weekly operation meetings. Kevin is a good listener, with cooperative and optimistic demeanour which I enjoyed. His main task was introducing mining companies to GeologicAi laboratory services and equipment. Kevin’s promotion skills contributed to GeologicAi growth in the mining services sector during his tenure. I would recommend Kevin for business development roles based on his proven ability to quickly execute on your sales strategy with energy and enthusiasm.
Martin Trobec P. Geol.

 

                                                                      Let’s discuss your project’s marketing and advertising needs.  Call us at 1.807.625.1441 today.